Ford History and Buying Benefits


Learn more about the Ford brand, browse Ford's impressive lineup of affordable and reliable sedans, crossovers, trucks, and SUVs as well as all the latest hybrid and electric models waiting for you at Evansville Ford. Get to know Ford's proud and inspiring American-rooted history, starting with how it became the first mass-produced car ever. Unpack everything the Ford brand has to offer, from its impressive array of ownership benefits and accolades to its intuitive technology and design highlights. 

Choose from a wide range of competitive Ford models to find the perfect ride for your lifestyle and budget today. Whether you're interested in a sophisticated and spacious Ford Edge, Explorer, and Expedition SUV, perfect for the whole family or an epic adventure. Or maybe something a little more agile and efficient but just powerful and spacious, Ford offers a wide range of class-defining crossovers and compact SUVs including the all-new Bronco, sleek EcoSport, and modern Escape. As for powerful and intuitive class-leading trucks, Ford offers the always-ready and reliable Ford Rangers and Ford F-150. Find the perfect engine, cab size, and amenities for your lifestyle demands. 

Ford Brand Buying Benefits

Ford ownership benefits have continued to reward their loyal customers over and over again. Not just with their impressive array of advanced technology, powerful performances, and premium amenities inside but also through their exceptional warranty and service benefits. Plus, you can buy with confidence knowing Ford holds numerous awards across its competitive lineup like multiple best-in-class capabilities, an array of class-exclusive features, and cutting-edge standard technology. Additional Ford brand buying benefits include:

Ford Accolades and Awards

Discover some of Ford's most recent awards and accolades, see what top automotive outlets like J.D. Power, IIHS Safety Picks, Car and Driver magazine, and more have to say about some of the latest Ford models. 

  • The all-electric Ford Mustang Mach-E earned Green Car Journal's 2021 Green Car of the Year 
  • The all-new F-150 earned Green Car Journal's Green Truck of the Year awards.
  • 2020 Ford Mustang and 2020 Ford Ranger earned J.D. Power's Quality Award
  • Ford Mustang Mach-E received MotorWeek's 2021 "Best of the Year"

Ford History

On June 16, 1903, Henry Ford and other prospective stockholders in the Ford Motor Company signed the official paperwork for a new corporation. With 12 investors and 1,000 shares, the company had spent almost all of its $28,000 cash investment by the time it sold the first Ford Model A on July 23, 1903. But by October 1, 1903 Ford Motor Company had turned a profit of $37,000.

A month after the Ford Motor Company was established, the first Ford car was assembled at a plant in Detroit. Only a few cars were assembled per day, and they were built by hand by small groups of workers from parts made to order by other companies. After the introduction of the Model T in 1908, Ford succeeded in his mission to produce an affordable, efficient and reliable automobile for everyone: within a decade, nearly half the cars in America were Model Ts.

Ford continued to sell over 15 million Model Ts before ceasing production in May 1927, making it one of the best-selling vehicles of all time, and arguably the most famous car in the world.

The sensational demand for the "Tin Lizzie" led Ford to develop mass-production methods, including large production plants, the use of standardized, interchangeable parts, and, in 1913, the world's first moving assembly line for cars.

In 1922, Ford purchased Lincoln from Henry Leland, his former business associate from the Detroit Automobile Company. Since then, Lincoln has produced many luxury cars of historical and aesthetic note, including the 1931-1939 K-Series, 1936 Zephyr, Edsel Ford's original Continental, the ensuing first-generation Lincoln Continental, and the classic 1956-1957 Continental Mk. II.

In 1932, Ford introduced the affordable and versatile Flathead V8 engine. It remained in production for over 22 years. To this day the flathead remains extremely popular with hot rodders. Later in 1949, Ford was the first all-new American car design to come out of Detroit after WWII. With its wind tunnel-tested aerodynamic shape, integrated pontoon fenders, airplane-inspired spinner grille, and an updated V8. In 1956, Ford became publicly traded. Ford's initial public offering (IPO) of common stock shares was the largest IPO in history.

In 1959 the Ford Motor Credit Company LLC was opened, offering loans and leases to car buyers, in addition to loans and lines of credit for Ford and other dealerships. In 1964, the first-ever Mustang went on sale and became a cultural icon.

In 1986, Ford introduced the modular assembly line that made use of automated ancillary assembly lines to produce vehicle sub-assemblies. The sub-assemblies were then added to the main assembly line. The trial run at St. Louis was a success, and today most Ford plants use modular assembly lines. 

Throughout the past few years, Ford has continued to innovate. Like in 2009 when Ford's first EcoBoost engines were released and quickly became a popular choice in the U.S. and abroad. Or the introduction of the 2015 F-150 that radically broke from industry conventions. Featuring a new design that used an all-aluminum body to cut as much as 750 pounds from the truck's weight. The technology necessary to create the new truck resulted in over 100 new patents approved or pending for Ford. 

In 2016, Ford Smart Mobility was created to take the company to the next level in connectivity, mobility, autonomous vehicles, customer experience, and data and analytics. This includes the launch of the more intuitive Sync 3 System on Ford and Lincoln vehicles, more than 30 global mobility experiments, testing of autonomous vehicles in the snow - a first for the industry, and the introduction of FordPass for Ford members and non-members alike.

Today Ford has looked to electric and hybrid vehicles as the future, with its most recent release of the new Ford Mustang Mach-E and its up-and-coming 2022 Ford F-150 Lightning.

Ford Exterior and Interior Design

Be bold in a new athletic and modern Ford model, unpack all the latest exterior and interior design highlights waiting for you. From the updated sleek headlights and sculpted frames to flexible smart storage and refined creature comforts. Make life easier with available automatic trunk openers on crossover and SUV models, easy access tailgates on new Ford truck models, and a slew of available towing and roof rack packages. New Ford interior design and amenity highlights include:

  • 60/40 flip-up and split-fold-flat rear seats
  • SYNC 3® with Touchscreen
  • FordPass Connect™ with Wi-Fi Hotspot
  • Available Voice-Activated Touchscreen Navigation System
  • Available B&O Sound System by Bang & Olufsen

Ford Co-Pilot360™ Technology

Drive with peace of mind thanks to the innovative and intuitive Ford Co-Pilot360™ Technology, an advanced driver-assist technology that looks out for everyone in the car and on the road. When you buy a new Ford model, you'll enjoy all these sophisticated safety features at no extra cost to you. Ford Co-Pilot360™ Technology offered in new Ford models include:

  • Pre-Collision Assist with Automatic Emergency Braking
  • Rear View Camera with Dynamic Hitch Assist
  • Available Lane-Keeping System and Pro Trailer Backup Assist™
  • Available Ford Co-Pilot360™ 2.0
  • Available BLIS® with Cross-Traffic Alert and BLIS® 

Ford Competitive Comparisons

2021 Ford Bronco vs the 2021 Toyota 4Runner

2021 Ford Bronco
2.3L EcoBoost® engine
310 lb-ft
7-speed manual w/OD
Starting Price
2021 Toyota 4Runner
4.0-liter V-6 engine
278 lb-ft
5-speed automatic w/OD

Get all the power and capabilities your life demands in the all-new 2021 Ford Bronco. Don’t overspend on the new Toyota 4Runner, unlock more power and off-road capability in the all-new Ford Bronco. For nearly $8,000 less, you’ll enjoy best-in-class capabilities and class-exclusive features in the new Ford Bronco. From its class-exclusive seven-speed manual transmission and available class-exclusive 10-speed transmission to its available 2.7L EcoBoost engine with up to 320 horsepower and impressive ground clearance, the new Ford Bronco has been engineered to outperform all your expectations.

2021 Ford Explorer vs the Toyota Highlander

2021 Ford Explorer
310 lb-ft
10-speed automatic w/OD
5 12-Volt
Starting Price
Power Outlets
2021 Toyota Highlander
263 lb-ft
8-speed automatic w/OD and auto-manual
2 12-Volt

Explore the affordable new 2021 Ford Explorer, featuring more style and substance than the new 2021 Toyota Highlander! The new Ford Explorer comes loaded with more standard performance features including Hill Descent Control™, Terrain Management System™, or Trailer Sway Control. The new Explorer also offers an available Unique Sport-tuned Independent Front and Rear Suspension and a slew of superior engine options. All options and features missing on the latest Toyota Highlander.

2021 Ford Ranger vs the Chevy Colorado

2021 Ford Ranger
310 lb-ft
Starting Price
2021 Chevy Colorado
191 lb-ft

The all-new 2021 Ford Ranger offers more for less, enjoy all the perks the innovative 2.3L EcoBoost® Engine has to offer. From its bold standard 270 horsepower and powerful standard 310 lb-ft to its impressive efficiency and powerful max towing, the new Ford Ranger is ready for whatever life throws your way. In addition to its premium performance, the new Ford Ranger also comes equipped with Ford Co-Pilot360™ Technology, an array of innovative safety features that added peace of mind every time you get behind the wheel.

Ford FAQs

On June 16, 1903, Henry Ford and other prospective stockholders started the Ford Motor Company.

The first Model T was released in 1908.

The Ford Model T was extremely popular, selling over 15 million models.

The first Ford Mustang was released on April 17, 1964.

Ford operates out of Dearborn, MI today.

Ford is traded on the stock market and William Clay Ford Jr. is the current owner. He is the great-grandson of company founder Henry Ford.

The new Ford models come equipped with Ford Co-Pilot360™ Technology, an array of advanced safety features that include:

  • Pre-Collision Assist with Automatic Emergency Braking
  • Rear View Camera with Dynamic Hitch Assist
  • Available Lane-Keeping System and Pro Trailer Backup Assist™
  • Available BLIS® with Cross-Traffic Alert and BLIS® with Cross-Traffic Alert

The new 2021 Ford Ranger offers a Chrome Appearance Package, a Black Appearance Package, a Sport Appearance Package, a Bed Utility Package, and a new Tremor Off-Road Package.

Ford offers an array of impressive amenities including everything from leather-trimmed seats with power adjustments and Dual-Zone Electronic Automatic Temperature Control to an available B&O Sound System by Bang & Olufsen with HD Radio™ and an available FordPass Connect™ with 4G LTE Wi-Fi Hotspot.

The new Ford Explore’s dimensions are 198.8” L x 89.3” W x 69.9” H.

The new Explorer offers a 2.3L EcoBoost Engine, an available 3.3L Hybrid Engine, or an available 3.0L EcoBoost® Engine.

Yes, Ford offers Intelligent 4WD for premium traction and confidence in any terrain in all crossover and SUV models.

Test Drive a new Ford at Evansville Ford Today!

Evansville Ford in Evansville treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling 888-264-7303

  1. Evansville Ford

    428 Union Street
    Evansville, WI 53536

    • Sales: 608-882-4700
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